Hi! I’m Janet.

I'm the Director of Digital Conversion Strategy at Edelman Financial Engines, driving growth efforts for one of the top RIAs in the country. Prior to this, I was the Digital Marketing Manager for RWA Wealth Partners.

Marketing is a unique blend of creative and competitive elements, and that’s what I love about it. As a leader, I’d describe myself as very performance-oriented. I like to see the us win and accomplish our goals! But I’m also very interested in the human side of what we do. I enjoy coaching team members to bring out their best, and in the finance world, there are always interesting customer stories/insights to dig into.

A little more about me: After growing my career in Boston, I moved back to Buffalo in 2023. Outside of work, you can find me at Orange Theory, Pilates, snuggling my Boston Terrier, and spending time with my boyfriend.

I love connecting with other marketers! Say hi: janetaronica@gmail.com.